It’s easy to become a designer, but to be successful as a designer is not that easy, as it requires scads of hard work and determination. There are many aspects that a designer should be cautious about.
Almost any company or organization falls apart in the absence of an established style. Without an imposing and personalized logo you will instantly fade into the background, where literally thousands of freelance designers wander. Becoming a successful freelance designer means becoming a successful, memorable and quality brand.
It is quite unthinkable to become a successful freelance designer without having an august online presence. Most of the potential clients or employers will want to see your work and most of them will prefer URL and online content and click on what they want to see. Take effort to create an effective online portfolio or else the dream of becoming a fortunate designer will just remain a dream.
PRINT PORTFOLIO, BUSINESS CARDS, RESUME, ETC.
This is rather a combination of previous two steps. Make sure to generate an impressive tangible portfolio that you can produce before people who want to see your work “in person”. Also use your branding and identity to create a unique business card, stationery, etc. These are all techniques to make yourself presentable and evident in the market. Any time you can slap your personal logo on something and that will increase your reachability.
Don’t ever hesitate to call people, offer services, email businesses and more. Recently, I was printing a job for a client and at the printing shop, a man complimented me on the design of the piece. After engaging in friendly conversation, he asked me for some tips on the piece he was printing for his own business. Although I was short on time, I was happy to help him and when I got ready to leave, I offered my future services and handed him a card.
Becoming a successful freelance designer means having confidence that people will appreciate your skills.
TRAVEL EXTRA MILE FOR YOUR CUSTOMERS
Word of mouth is the most essential tool you have. Nothing can advantage you or damage you more than rumors and compliments spread by those for whom you have worked. About 90% of the freelance work I do comes from word-of-mouth advertising. Over time, with lots of word-of-mouth referrals, you’ll find yourself becoming a successful freelance designer.
SOME OTHER STEPS ARE :
- Taking small jobs first rather than going for complex works.
- Always be confident and never underestimate yourself.
- Try to build strong network, it will help you eventually.
- Practice is the only way to learn.
- Pay attention and remain updated to the latest trends in designing.