Digital marketing is for those who find within themselves a creative spark and passion for the internet.
Do you see those attractive Web banner ads, Video campaigns, Mobile apps, Informative blog posts quite often while surfing the net? All these are nothing, but different forms of Digital Marketing!
As the world is getting more and more digitized in every respect, Digital Marketing is a booming career option today. With striking features like cost-effectiveness, instant response, flexibility, convenience, effectiveness, Digital Marketing is making a strong impact in the world of Marketing and Advertising.
According to a Study made by Direct Marketing Association, Digital Marketing Industry is worth $62 billion! Also, according to eMarketer, Last year, advertising via mobile phones and tablets rose 180 percent, to $4 billion. This market is estimated to touch $7.2 billion soon. This rise is leading for high demand for professionals skilled in Digital Marketing.
Get a sneak peek into the current Job Opportunities in India and abroad:
Digital Marketing Areas/Careers:
Digital marketing is a vast field with a variety of areas and segments such as:
1. Social Media
2. Content Writting
3. Email Marketing
5. Data Analysis
6. Designing .. and much more
Salary and Career Info for Digital Marketing Specialists
Why Choose a Career in Digital Marketing?
Digital marketing is an exciting, fast-moving and creative sector. It is also an industry on the up as more and more businesses decide to invest more in digital. Areas such as digital advertising are continuing to grow, which was the case even through the economic downturn, and it is expected to continue increasing.
Companies are moving towards digital marketing and away from traditional marketing, and as the digital economy continues to grow fast, this will lead to a skills gap that you can fill by developing your skills in the right areas.
Overall, digital marketing is a job where every day is different. The industry is changing all the time, meaning you will constantly be learning. For those who are committed and passionate about the industry, it is a career with excellent long-term prospects.
The 3 Big Benefits of Having a Digital Marketing Career
1. Become an In-Demand Professional
You’ve heard of the digital skills gap, right? There’s 150,000 digital jobs predicted by 2020 and not enough digital professionals to fill them. This provides those studying digital marketing with a unique competitive advantage – you’re gearing yourself up for a career where demand exceeds supply. Always a good move.
2. Get Paid More Than Your Peers
We’ve already talked about how demand for digital marketing professionals is exceeding supply. In traditional economics we all know what happens next – the value of the product increases along with the price. When you’re working in a fruitful industry with a large skills shortage you can think of yourself like a commodity – and negotiate your salary accordingly.
3. You Can KickStart Your Own Career
In more traditional careers like advertising you’d have to wait for a coveted internship or graduate placement to open up so you can gain experience and create your own portfolio. The digital marketing world, however, provides a host of opportunities for you to kickstart your own career before you even set foot in a workplace.